What is it?
The Pathlight's Trending Tags feature is designed to highlight and rank tags based on their growth rate. It effectively compares the frequency of tags in the current period against the previous period, showcasing which tags are becoming more frequent. For example, adjusting the current timeframe to review the last nine days will compare it to the previous nine days, possibly showing a continuing trend in “Long Hold Times” (per example in the image above).
How does it work?
The system evaluates the tags assigned to conversations in the current period and contrasts that with their frequency from the previous selected period. By doing this comparison, it calculates the growth rate of each tag, subsequently ranking them to indicate which ones are "trending" or becoming more common. If the tag is new (ie, no previous count), then we give 100% as the trending figure to alert them to the fact that a new tag is trending up.
Benefits of the Feature:
With Trending Tags, users can:
- Stay Updated: Quickly identify which topics or issues are becoming more prevalent over time.
- Anticipate Shifts: Be ahead of the curve by understanding emerging trends and adjusting strategies accordingly.
- Enhance Responsiveness: React promptly to your customers' rising concerns or interests, ensuring that you're always in tune with their evolving needs.
If you would like to know more about Auto-Generated Tags, click here.
If you would like to know more about Custom Tags, click here.
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We hope this was helpful! Please submit a ticket here if you have any questions or need further assistance.